Many of you know I photograph weddings and portraits, but what you might not know is that I also offer another genre of photography that I’m very passionate about! It’s not about photographing people and requires whole different creative processes…it’s commercial product photography. Over the past few months I have been really pushing myself creatively in this area and I wanted to share some behind the scenes views at what I do and what types of businesses I work with.
[Recipe card – Example of product styling]
Product photography + styling allows me to creatively stage and capture products for small businesses and bloggers so that they are best marketed to the customer. What I have found is that photographs are THE most important advertising tool for an online business.
67% of customers consider clear, details images to carry more weight than the product information, full description, and customer ratings. – MDG ADVERTISING
I had the opportunity to work with a friend of mine (Emily) to style a commercial product shoot for her website/business launch! Her business is called Anchor Point Paper Co. and she designs the cutest paper goods ever. You have seen her work in a couple of my editorial shoots over the past year. Here & here.
:) I snapped a couple behind the scenes shots while we were styling the recipe cards (pictured below). I just love what we came up with! By styling a scene around the card, we were able to achieve a narrative that a potential buyer can insert themselves into. It is so much more visually engaging than just the recipe card on its own.And for those of you still reading….your about to be glad you stuck with me!!!
In an effort to connect with small business owners…I’m offering a GIVEAWAY of 1 product photography shoot complete with styling to a small business owner. This is ideal for small products like stationery, calligraphy, jewelry, candles, small handmade bags/purses, ceramics, and items with beautiful detail that will fit on a desktop. To win: you can nominate yourself or a business you think would be perfect for this shoot! Comment below with your product description AND email me at Joy@joymichellephotography.com with your images of your product submission. :) GOOD LUCK!
You can get additional entries by reposting my photo on instagram !! Go find me @ “Joyymichelle”